The Ultimate Luxury Pontoon
The Ultimate Luxury Pontoon
Prior to 1987, people used to have to piece together their boat, motor and trailer separately, pricing each item individually. This was difficult, time-consuming and often frustrating for the customer. Legend made it easy by putting the entire package together and offered it at one simple, low price. Although package pricing has become an industry standard, Legend remains the only Canadian boat company that shares all of their pricing; in their catalogue and on their website.
Other brands didn’t believe that aluminum boats deserved to look good. Legend disagreed. While others continued to use cheaper, square glass, Legend invested in a more modern, aerodynamic look. Needless to say, rounded glass is now an industry standard.
Customers can be assured they receive the same value prices at all Legend Boat Dealers across Canada. Although Legend remains the only company in Canada that shares all of their pricing in their catalogue and online, many competitors have started to advertise pricing on a select few models on their websites.
Thicker is stronger. Traditionally, other brands only used .100 gauge aluminum in their largest, most expensive models. Legend builds their v-hull models, including boats as small and simple as their 14 foot deep and wide utility boats, with thick .100 gauge aluminum. Although nobody has gone to this length to ensure strength and durability across their entire lineup, a few companies now offer thick aluminum in boats as small as 16 feet.
Traditionally, tops were made for storage and were very low profile. They did not allow you to use the boat comfortably while the top was installed. Although a few companies started working on a higher top design, Legend introduced an aerodynamic full stand-up top that not only allowed you to use the boat with the top installed, but to use it at high speeds.
It easily identifies the power options for each boat based on their boating needs for fishing, skiing, tubing or cruising.
After seeing the demand and success the flexibility of the convertible bench seat brought Legend, competitors tried to replicate this concept, but typically with options that offered less comfort and functionality. Since Legend’s introduction of their Rear Extenda-Deck Converta-Bench, many competitors have tried to come up with their version of a rear bench seat, however comfort seems to fall short.
Legend Boats is the first manufacturer to introduce an All-In Price with no extra fees.
Legend Boats employs more than one hundred team members in its Whitefish, Barrie and Montreal locations. Our company culture encourages everyone to help others by “creating memories.”
We continue to make Legend Boats an effective organization and a great place to work, through career advancement, workforce diversity, continuous personal and professional self-development, along with open dialogue to support product and process enhancement.
As Legend Boats has expanded across Canada, our staff members have stepped up again and again to deliver a significant increase in boat sales and registrations. Every week our employees interact with thousands of customers. Behind the scenes at our dealerships, at our head office, on our assembly lines and in our service and store facilities, our entire team is committed to making those customer interactions memorable. We see every interaction as an opportunity to create a great memory and experience for our customers.
It all started out with two friends; Vic Duhamel and Carl Dewar, who opened a tire dealership called Duhamel & Dewar, in Sudbury, back in 1968. In 1970, they moved their business to Whitefish, Ontario and expanded the business to sell recreational vehicles and boats. Later, in 1986 the pair launched Legend Boats, which became their main business, focused on delivering the absolute best value in the marine industry and making it as easy as possible to get involved in boating. Over the years, Vic and Carl’s innovative design concepts, like full stand up tops, rounded windshields and rear bench seating, helped shape the Canadian marine industry. Victor and Carl’s career achievements and contribution to the recreational boating industry were recognized during the NMMA Canadian Recreational Boating Industry Session at the 2015 Toronto International Boat Show at the Direct Energy Centre.
Today, Legend Boats continues to pursue their mission to create memories, led by the next generation of managers, Marc Duhamel, Jamie Dewar and Jeff Duhamel (General Manager, Legend Boats Barrie). They grew up in the boating industry, mentored by their fathers, Vic and Carl, and have always been involved in all facets of the business. From design, to production, to sales and marketing, the next generation of management has taken Vic and Carl’s vision and added their twist. Their continued focus on offering the best value and trying to Wow! their customers, has helped get Legend Boats to where it is today – a successful boat company that helps thousands of Canadians experience boating and create memories that will last a lifetime.
From left to right: Jamie Dewar, Carl Dewar, Vic Duhamel, Marc Duhamel, and Jeff Duhamel
Just to name a few
We’re always looking to add to our incredible family.
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