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About Legend Boats

Legend Boats is one of Canada’s largest boat companies and one of the fastest growing boat brands on the market. Every one of our boat models are designed by, and built for, Canadians.

We design and manufacture over thirty models of aluminum fish/ski/cruise boats, four deck boat models, and over forty models of pontoon boats that are distributed through over 60 Legend Dealers across Canada.

We also own and manage 2 of our own dealerships in Ontario and 1 other dealership in Montreal, Quebec. “Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,” says Marc Duhamel, Co-CEO of Legend Boats. “It offers us a testing-ground to execute our systems and share our proven processes and successes with our Dealer Network across Canada.”

Duhamel and Dewar – Home of Legend Boats in Whitefish has expanded many times over its 53 year history to our present all-new, state-of-the-art facility in Whitefish, near Sudbury, Ontario.

Our Leaders

  • Image of Marc Duhamel

    Marc Duhamel

    Co-Chief Executive Officeer Whitefish

    Marc Duhamel is Legend Boat’s President and one of our two Co-CEOs. He has helped lead the company to our current heights of success since joining full-time in 1992.

    Born and raised in the City of Greater Sudbury, Marc is the son of co-founder Victor Duhamel. He earned a Bachelor of Commerce degree with honours from Laurentian University in 1992 and would say that he has a degree in the school of hard knocks from growing up in the family business.

    Marc is a member of the board of directors for both the National Marine Manufacturers Association and Discover Boating Canada.

    He lives and breathes boating and the marine lifestyle. It shows in both his work and his general outlook on life.

  • Image of Jamie Dewar

    Jamie Dewar

    Co-Chief Executive Officers Whitefish

    Jamie Dewar is one of Legend Boat’s two Co-CEOs.

    As the son of co-founder Carl Dewar, Jamie was also born and raised in the City of Greater Sudbury.

    After graduating from Wilfrid Laurier University in 2005 with degrees in Business, Physics, and Computing, Jamie focused his business and tech passion on growing Legend Boats. Since joining the company, Jamie has helped Legend grow into one of best known aluminum boat brands in Canada.

    In addition to running Legend Boats, Jamie is a volunteer mentor at the Norcat Innovation Mill and truly loves getting involved and helping new companies however he can.

Did you know?

  • Legend Boats was the first Canadian boat company to offer package pricing to their customers.

    Prior to 1987, people used to have to piece together their boat, motor and trailer separately, pricing each item individually. This was difficult, time-consuming and often frustrating for the customer. Legend made it easy by putting the entire package together and offered it at one simple, low price. Although package pricing has become an industry standard, Legend remains the only Canadian boat company that shares all of their pricing; in their catalogue and on their website.

  • Legend Boats was the first to offer a rounded glass windshield on an aluminum full windshield boat.

    Other brands didn’t believe that aluminum boats deserved to look good. Legend disagreed. While others continued to use cheaper, square glass, Legend invested in a more modern, aerodynamic look. Needless to say, rounded glass is now an industry standard.

  • Legend Boats was the first Canadian boat company to publicize their up-front, no-hassle prices in their catalogue, on their website and in all of their advertising.

    Customers can be assured they receive the same value prices at all Legend Boat Dealers across Canada. Although Legend remains the only company in Canada that shares all of their pricing in their catalogue and online, many competitors have started to advertise pricing on a select few models on their websites.

  • Legend Boats was the first to use thicker .100 gauge aluminum across their entire boat line.

    Thicker is stronger. Traditionally, other brands only used .100 gauge aluminum in their largest, most expensive models. Legend builds their v-hull models, including boats as small and simple as their 14 foot deep and wide utility boats, with thick .100 gauge aluminum. Although nobody has gone to this length to ensure strength and durability across their entire lineup, a few companies now offer thick aluminum in boats as small as 16 feet.

  • Legend Boats was the first to offer a full stand-up top for aluminum boats that allows you to use the boat at full-speed on the water.

    Traditionally, tops were made for storage and were very low profile. They did not allow you to use the boat comfortably while the top was installed. Although a few companies started working on a higher top design, Legend introduced an aerodynamic full stand-up top that not only allowed you to use the boat with the top installed, but to use it at high speeds.

  • Legend Boats is the first boat company to include a user-friendly speed chart with complete motor options that shows customers what the most popular motor upgrade for their boat is in the industry

    It easily identifies the power options for each boat based on their boating needs for fishing, skiing, tubing or cruising.

  • Legend Boats was the first in the industry to introduce a comfortable rear bench seat that converted into an extra-large rear casting deck.

    After seeing the demand and success the flexibility of the convertible bench seat brought Legend, competitors tried to replicate this concept, but typically with options that offered less comfort and functionality. Since Legend’s introduction of their Rear Extenda-Deck Converta-Bench, many competitors have tried to come up with their version of a rear bench seat, however comfort seems to fall short.

  • Legend Boats is the first manufacturer to include weekly payment plan options on boats and motor upgrades in their product catalogue and online.

    Legend Boats is the first manufacturer to introduce an All-In Price with no extra fees.

Legend Boats employs more than one hundred team members in its Whitefish, Barrie and Montreal locations. Our company culture encourages everyone to help others by “creating memories.”

We continue to make Legend Boats an effective organization and a great place to work, through career advancement, workforce diversity, continuous personal and professional self-development, along with open dialogue to support product and process enhancement.

As Legend Boats has expanded across Canada, our staff members have stepped up again and again to deliver a significant increase in boat sales and registrations. Every week our employees interact with thousands of customers. Behind the scenes at our dealerships, at our head office, on our assembly lines and in our service and store facilities, our entire team is committed to making those customer interactions memorable. We see every interaction as an opportunity to create a great memory and experience for our customers.

Our Management Team

  • Maurice Beland

    Marketing Director Legend Boats
  • Jesse Davis

    National Sales Manager Legend Boats
  • Ryan Fraser

    Fixed Operations Manager Legend Boats
  • Jeff Duhamel

    General Manager Legend Boats Barrie
  • Henry Nguyen

    Sales and Operations Manager Legend Boats Barrie
  • Ben Grenier

    General Manager Legend Boats Ste-Marthe-Sur-Le-Lac
  • Marian McGuire

    Store Manager Legend Boats Sudbury

Our Values

  • WOW our Customers

    We believe in going out of our way to ensure that our clients’ expectations are not only met, but exceeded.

  • Focus on Value

    We only offer features or services that present a far greater perceived value to a customer than perceived cost.

  • Teamwork

    We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.

  • Frugality

    We invest our money in things that really matter and we believe that frugality breeds resourcefulness, self-sufficiency and invention.

  • Accountability

    We focus on results, measure what matters and set clear goals that make the responsibility of providing that ultimate boating experience personal. Our rewards are measured in memories.

  • Innovation

    We seek innovations and ideas that will enhance our customers’ experience through added features, increased functionality, or simpler operation. We are not discouraged by those who tell us it cannot be done, but motivated to prove them wrong.

  • Fun

    We believe that a good sense of humour is essential to success. We encourage people to have fun in the workplace, but never at the expense of productivity or customer satisfaction.

It all started out with two friends; Vic Duhamel and Carl Dewar, who opened a tire dealership called Duhamel & Dewar, in Sudbury, back in 1968. In 1970, they moved their business to Whitefish, Ontario and expanded the business to sell recreational vehicles and boats. Later, in 1986 the pair launched Legend Boats, which became their main business, focused on delivering the absolute best value in the marine industry and making it as easy as possible to get involved in boating. Over the years, Vic and Carl’s innovative design concepts, like full stand up tops, rounded windshields and rear bench seating, helped shape the Canadian marine industry. Victor and Carl’s career achievements and contribution to the recreational boating industry were recognized during the NMMA Canadian Recreational Boating Industry Session at the 2015 Toronto International Boat Show at the Direct Energy Centre.

Today, Legend Boats continues to pursue their mission to create memories, led by the next generation of managers, Marc Duhamel, Jamie Dewar and Jeff Duhamel (General Manager, Legend Boats Barrie). They grew up in the boating industry, mentored by their fathers, Vic and Carl, and have always been involved in all facets of the business. From design, to production, to sales and marketing, the next generation of management has taken Vic and Carl’s vision and added their twist. Their continued focus on offering the best value and trying to Wow! their customers, has helped get Legend Boats to where it is today – a successful boat company that helps thousands of Canadians experience boating and create memories that will last a lifetime.

From left to right: Jamie Dewar, Carl Dewar, Vic Duhamel, Marc Duhamel, and Jeff Duhamel

  • Boating Industry’s Top 20 Dealers.
  • Ontario Business Achievement Award.
  • Boating Business Employer of choice award.
  • Company of the Year Award at the Bell Business Excellence Awards.
  • Catalogue won the SDA Juror’s Selection Award
  • Victor Duhamel and Carl Dewar were inducted into
    the NMMA Hall of Fame in 2015.
  • Mercury President’s Club Award and many other
    honours from Mercury as a top Dealer for 20 + Years
    in a row!
  • Winning Booth at Toronto International Boat Show.

Just to name a few

We’re always looking to add to our incredible family.

Click here to see our current opportunities.