About Legend Boats

Legend Boats is one of Canada’s largest boat companies and one of the fastest growing boat brands on the market. Every one of our boat models are designed by, and built for, Canadians.

We design and manufacture over thirty models of aluminum fish/ski/cruise boats, four deck boat models, and over forty models of pontoon boats that are distributed through over 60 Legend Dealers across Canada.

We also own and manage 2 of our own dealerships in Ontario and 1 other dealership in Montreal, Quebec. “Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,” says Marc Duhamel, Co-CEO of Legend Boats. “It offers us a testing-ground to execute our systems and share our proven processes and successes with our Dealer Network across Canada.”

Duhamel and Dewar – Home of Legend Boats in Whitefish has expanded many times over its 53 year history to our present all-new, state-of-the-art facility in Whitefish, near Sudbury, Ontario.

Our Leaders

  • Image of Marc Duhamel

    Marc Duhamel

    Co-Chief Executive Officer Whitefish

    Marc Duhamel is Legend Boat’s President and one of our two Co-CEOs. He has helped lead the company to our current heights of success since joining full-time in 1992.

    Born and raised in the City of Greater Sudbury, Marc is the son of co-founder Victor Duhamel. He earned a Bachelor of Commerce degree with honours from Laurentian University in 1992 and would say that he has a degree in the school of hard knocks from growing up in the family business.

    Marc is a member of the board of directors for both the National Marine Manufacturers Association and Discover Boating Canada.

    He lives and breathes boating and the marine lifestyle. It shows in both his work and his general outlook on life.

  • Image of Jamie Dewar

    Jamie Dewar

    Co-Chief Executive Officer Whitefish

    Jamie Dewar is one of Legend Boat’s two Co-CEOs.

    As the son of co-founder Carl Dewar, Jamie was also born and raised in the City of Greater Sudbury.

    After graduating from Wilfrid Laurier University in 2005 with degrees in Business, Physics, and Computing, Jamie focused his business and tech passion on growing Legend Boats. Since joining the company, Jamie has helped Legend grow into one of best known aluminum boat brands in Canada.

    In addition to running Legend Boats, Jamie is a volunteer mentor at the Norcat Innovation Mill and truly loves getting involved and helping new companies however he can.

Functional Directors

  • Jesse Davis

    Director of Sales Legend Boats

  • Cherlynn McLean

    Director of Finance Legend Boats

  • Marc Leclerc

    Director of Operations Legend Boats

  • Maurice Beland

    Director of Innovation Legend Boats

  • Tony Acosta

    Director of Customer Support Legend Boats

  • Mohammed Haffejee

    Director of People Experience Legend Boats

  • Martin Laferrière

    Director of Technology Legend Boats

Business Unit Managers

  • Jeff Duhamel

    General Manager Legend Boats Barrie

  • Jacques Maltais

    Store Manager Legend Boats Barrie

  • Benoit Grenier

    Directeur Général Bateaux Legend Montréal

  • Marian McGuire

    Store Manager Legend Boats Sudbury

  • Doug Faragher

    Store Manager Upper Canada Marine

  • Kayleigh Santi

    Legend Boat Club Manager Legend Boats

  • Thomas Groves

    Marketing Manager Legend Boats

Did you know?

  • Legend Boats was the first Canadian boat company to offer package pricing to their customers.

    Prior to 1987, people used to have to piece together their boat, motor and trailer separately, pricing each item individually. This was difficult, time-consuming and often frustrating for the customer. Legend made it easy by putting the entire package together and offered it at one simple, low price. Although package pricing has become an industry standard, Legend remains the only Canadian boat company that shares all of their pricing; in their catalogue and on their website.

  • Legend Boats was the first to offer a rounded glass windshield on an aluminum full windshield boat.

    Other brands didn’t believe that aluminum boats deserved to look good. Legend disagreed. While others continued to use cheaper, square glass, Legend invested in a more modern, aerodynamic look. Needless to say, rounded glass is now an industry standard.

  • Legend Boats was the first Canadian boat company to publicize their up-front, no-hassle prices in their catalogue, on their website and in all of their advertising.

    Customers can be assured they receive the same value prices at all Legend Boat Dealers across Canada. Although Legend remains the only company in Canada that shares all of their pricing in their catalogue and online, many competitors have started to advertise pricing on a select few models on their websites.

  • Legend Boats was the first to use thicker .100 gauge aluminum across their entire boat line.

    Thicker is stronger. Traditionally, other brands only used .100 gauge aluminum in their largest, most expensive models. Legend builds their v-hull models, including boats as small and simple as their 14 foot deep and wide utility boats, with thick .100 gauge aluminum. Although nobody has gone to this length to ensure strength and durability across their entire lineup, a few companies now offer thick aluminum in boats as small as 16 feet.

  • Legend Boats was the first to offer a full stand-up top for aluminum boats that allows you to use the boat at full-speed on the water.

    Traditionally, tops were made for storage and were very low profile. They did not allow you to use the boat comfortably while the top was installed. Although a few companies started working on a higher top design, Legend introduced an aerodynamic full stand-up top that not only allowed you to use the boat with the top installed, but to use it at high speeds.

  • Legend Boats is the first boat company to include a user-friendly speed chart with complete motor options that shows customers what the most popular motor upgrade for their boat is in the industry

    It easily identifies the power options for each boat based on their boating needs for fishing, skiing, tubing or cruising.

  • Legend Boats was the first in the industry to introduce a comfortable rear bench seat that converted into an extra-large rear casting deck.

    After seeing the demand and success the flexibility of the convertible bench seat brought Legend, competitors tried to replicate this concept, but typically with options that offered less comfort and functionality. Since Legend’s introduction of their Rear Extenda-Deck Converta-Bench, many competitors have tried to come up with their version of a rear bench seat, however comfort seems to fall short.

  • Legend Boats is the first manufacturer to include weekly payment plan options on boats and motor upgrades in their product catalogue and online.

    Legend Boats is the first manufacturer to introduce an All-In Price with no extra fees.

Our Values

  • WOW our Customers

    We believe in going out of our way to ensure that our clients’ expectations are not only met, but exceeded.

  • Focus on Value

    We only offer features or services that present a far greater perceived value to a customer than perceived cost.

  • Teamwork

    We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere within the organization. We appreciate the value of multiple perspectives and diverse expertise.

  • Frugality

    We invest our money in things that really matter and we believe that frugality breeds resourcefulness, self-sufficiency and invention.

  • Accountability

    We focus on results, measure what matters and set clear goals that make the responsibility of providing that ultimate boating experience personal. Our rewards are measured in memories.

  • Innovation

    We seek innovations and ideas that will enhance our customers’ experience through added features, increased functionality, or simpler operation. We are not discouraged by those who tell us it cannot be done, but motivated to prove them wrong.

  • Fun

    We believe that a good sense of humour is essential to success. We encourage people to have fun in the workplace, but never at the expense of productivity or customer satisfaction.