About Legend Boats
Legend Boats is one of Canada’s largest boat companies and one of the fastest growing boat brands on the market. Every one of our boat models are designed by, and built for, Canadians.
We design and manufacture over thirty models of aluminum fish/ski/cruise boats, four deck boat models, and over forty models of pontoon boats that are distributed through over 60 Legend Dealers across Canada.
We also own and manage 2 of our own dealerships in Ontario and 1 other dealership in Montreal, Quebec. “Managing dealerships ourselves allows us to gain first-hand feedback and input on what our customers really like about our boats,” says Marc Duhamel, Co-CEO of Legend Boats. “It offers us a testing-ground to execute our systems and share our proven processes and successes with our Dealer Network across Canada.”
Duhamel and Dewar – Home of Legend Boats in Whitefish has expanded many times over its 53 year history to our present all-new, state-of-the-art facility in Whitefish, near Sudbury, Ontario.
Our Leaders
Functional Directors
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Jesse Davis
Vice President Legend Boats -
Cherlynn McLean
Director of Finance Legend Boats -
Marc Leclerc
Director of Operations Legend Boats -
Maurice Beland
Director of Innovation Legend Boats -
Tony Acosta
Director of Customer Experience Legend Boats -
Jennifer Witty
Director of People Experience Legend Boats -
Martin Laferrière
Director of Technology Legend Boats
Business Unit Managers
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Jeff Duhamel
General Manager Legend Boats Barrie -
Jacques Maltais
Store Manager Legend Boats Barrie -
Benoit Grenier
Directeur Général Bateaux Legend Montréal -
Marian McGuire
Store Manager Legend Boats Sudbury -
Doug Faragher
Store Manager Legend Boats Havelock -
Kayleigh Santi
Legend Boat Club Manager Legend Boats -
Thomas Groves
Marketing Manager Legend Boats
- Legend Boats Lifestyle
- Legend Boats Lifestyle
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- Legend Boats Lifestyle
Did you know?
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Legend Boats was the first Canadian boat company to offer package pricing to their customers.
Prior to 1987, people used to have to piece together their boat, motor and trailer separately, pricing each item individually. This was difficult, time-consuming and often frustrating for the customer. Legend made it easy by putting the entire package together and offered it at one simple, low price. Although package pricing has become an industry standard, Legend remains the only Canadian boat company that shares all of their pricing; in their catalogue and on their website.
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Legend Boats was the first to offer a rounded glass windshield on an aluminum full windshield boat.
Other brands didn’t believe that aluminum boats deserved to look good. Legend disagreed. While others continued to use cheaper, square glass, Legend invested in a more modern, aerodynamic look. Needless to say, rounded glass is now an industry standard.
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Legend Boats was the first Canadian boat company to publicize their up-front, no-hassle prices in their catalogue, on their website and in all of their advertising.
Customers can be assured they receive the same value prices at all Legend Boat Dealers across Canada. Although Legend remains the only company in Canada that shares all of their pricing in their catalogue and online, many competitors have started to advertise pricing on a select few models on their websites.
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Legend Boats was the first to use thicker .100 gauge aluminum across their entire boat line.
Thicker is stronger. Traditionally, other brands only used .100 gauge aluminum in their largest, most expensive models. Legend builds their v-hull models, including boats as small and simple as their 14 foot deep and wide utility boats, with thick .100 gauge aluminum. Although nobody has gone to this length to ensure strength and durability across their entire lineup, a few companies now offer thick aluminum in boats as small as 16 feet.
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Legend Boats was the first to offer a full stand-up top for aluminum boats that allows you to use the boat at full-speed on the water.
Traditionally, tops were made for storage and were very low profile. They did not allow you to use the boat comfortably while the top was installed. Although a few companies started working on a higher top design, Legend introduced an aerodynamic full stand-up top that not only allowed you to use the boat with the top installed, but to use it at high speeds.
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Legend Boats is the first boat company to include a user-friendly speed chart with complete motor options that shows customers what the most popular motor upgrade for their boat is in the industry
It easily identifies the power options for each boat based on their boating needs for fishing, skiing, tubing or cruising.
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Legend Boats was the first in the industry to introduce a comfortable rear bench seat that converted into an extra-large rear casting deck.
After seeing the demand and success the flexibility of the convertible bench seat brought Legend, competitors tried to replicate this concept, but typically with options that offered less comfort and functionality. Since Legend’s introduction of their Rear Extenda-Deck Converta-Bench, many competitors have tried to come up with their version of a rear bench seat, however comfort seems to fall short.
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Legend Boats is the first manufacturer to include weekly payment plan options on boats and motor upgrades in their product catalogue and online.
Legend Boats is the first manufacturer to introduce an All-In Price with no extra fees.
- Legend Boats Lifestyle
- Legend Boats Lifestyle
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- Legend Boats Lifestyle
Our Values
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- Legend Boats Lifestyle
- Legend Boats Lifestyle
- Legend Boats Lifestyle
- Legend Boats Lifestyle
- Legend Boats Lifestyle