Become a Legend Partner

The Legend Partner Advantage

At Legend, we do things a little differently. We offer a fully priced, turn-key system that ensures you have the product your customers want, with the features they need, at the price they’re happy to pay.

Why should you partner with Legend Boats?

  • 100% Canadian and family-owned since 1968

    Since 1968, Legend is proud to have had the same family, same owners, and the same values. All of your dealings with us are in Canadian terms. You won’t need to worry about calculating exchange rates and border crossings.

  • Fully Priced Program

    Our fully-priced catalogue and website let you quote the same transparent price every time, across the country. All specs, construction details, and pricing are laid out for you and your customers, with no hidden fees or surprises. This gives you the confidence to focus on selling, knowing you’re offering the best value, every time. Your customers will appreciate the honesty, and you’ll love the ease.

  • No guesswork

    Our expert team has done the research for you, perfecting the product and price mix. You can focus on what really matters: delivering an unbeatable experience to your customers.

  • Consistent pricing

    With Legend, price wars are a thing of the past. Every partner sells at the same great price across Canada, ensuring a level playing field and a win for everyone.

  • Easy access to information

    All the information you need is right at your fingertips in one easy-to-use, fully-priced website, www.legendboats.com. You, your staff, and your customers can become experts within hours.

  • In-Depth Understanding of the Canadian Market

    Legend Boats are designed by Canadians for Canadians with the input of Canadians. We design and assemble custom packages that will withstand the rugged Canadian environment and meet all of the unique needs of the Canadian market.

  • National advertising

    Our fully-priced ads and website direct qualified potential customers through your doors. It rounds out our “turn-key” system quite nicely.

  • You make money

    Competitive, value-packed, easy-to-sell boats and profit! Sounds like a winning combination.

  • Predictable Profit

    Legend boats are built to sell—and to make you money. With our fully-priced program, your profits are predictable. Know exactly how much you’ll earn, with every package, every time. It’s profit, simplified.

  • Large Protected partner Territory

    You need to make sales to survive. Putting partners too close together isn’t good for anyone. Although the nature of our fully-priced program does allow for partners to be in close proximity to each other, we do not believe in placing partners close together. You will never have to compete with each other on the same product at different prices, with consistent use of our catalogue.

  • No Contracts

    We want you to continue our business relationship only if it makes sense for you to do so, not because you’re locked into a contract.

  • One-Stop Shopping

    Aluminum, fibreglass, pontoon, deck boat, fishing boat or utility, we offer a complete line of products, all under one roof. You and your customers can choose the style of boat that fits, all from one easy-to-deal-with supplier.

  • Partners Are Treated Equally

    Regardless of your size, all Legend Partners have the same opportunities within our program. Legend Factory Stores are just another Legend Partner. Every Legend Partner follows the same programs, pricing and have the same opportunities.

  • Training

    We want you to learn from us, and us to learn from you. We’ll do that informally all year and formally once a year over two days of fun and sharing.

  • Extensive Retail Experience

    We know what works in the real world from doing it ourselves face to face with customers on the selling floor. It has taken us over 50 years, but we’re getting pretty good at it. We won’t ask you to do anything that we haven’t already proven to work ourselves.

  • Less Work For You

    Packages arrive complete, pre-rigged and customized for the Canadian market. All you have to do is install the Mercury outboard of your choice. Having to source, negotiate, inventory and install things like tops, trailers, fish finders and other major components are our challenges, not yours.

Interested?

Interested in becoming a Legend Partner?

Fill out and submit the form below and our Dealer Care team will get in touch with you to discuss the program further.

    1. ? Why do I need to provide my phone number?
    2. ? Why do I need to provide my postal code?

    Thank you for your application

    We look forward to learning more about your business. Our Dealer Care team will be in touch soon, and you can explore the Legend Partner Advantage below in the meantime.

    Program Highlights

    • Program

      Quick Details

      Benefits

    • VOLUME REBATE

      Earn up to 4% based on retail registrations

      We reward you for Selling, not Buying.

    • DOUBLE DOUBLE CO-OP MARKETING

      Legend covers 100% of your qualifying ads and runs additional ads in your local market using your co-op funds.

      By covering 100% of your ad spend, plus running an additional ad in your local market, this program is designed to amplify your reach, boost your brand, and drive results like never before. It’s more than just support—it’s our commitment to your growth.

    • FLEXIBLE PAYMENT OPTIONS

      Choose interest assistance or up to a 2% cash discount on booking orders, depending on timing.

      You control cash flow and improve margins based on how you choose to pay.

    • PACKAGE AND SAVE

      Get an additional 11% discount off Mercury Tiller and Kicker engines ordered WITH LEGEND

      It makes you ultra-competitive and profitable regardless of size.

    • DEMO PROGRAM

      5% Demo discount

      Save on a demonstrator to show the benefits of owning a Legend.

    • CAMP PROGRAM

      2.5% Camp discount available to special markets

      Combine with 7 for 7 utility program, 11% Package and Save program and Mercury’s Camp program to expand sales.

    • MILITARY PROGRAM

      Legend Boats and our Partners share in these special discounts for Military.

      Honour the many past and present military service members with an exclusive Military discount

    • FREIGHT PROGRAM

      Flat rates by zone based on the product type.

      Easy to know your freight costs